Valen from Laably • December 20, 2022

You can improve the conversion of your website!

What are you looking for with your website? You are probably thinking: "Gain credibility, so that people feel safe if they make a reservation at my hotel through a reservation channel"

And although yes, let's say that one of the main objectives is to make people trust us and the service we offer, our website must also be designed to convert a visitor into a client.

That is why today I want to tell you about CRO or Conversion Rate Optimization, which consists of a set of techniques that help to improve the conversion of a website. CRO involves making changes and improvements to your website by varying the user experience so that you are more guaranteed to convert your visitors into customers. But where to start? Here are 5 tips that will help you:

 1. Start with your analytics: Through Google Analytics or any other analytic tool where you can see where your traffic comes from, which are the most viewed pages, where they have converted or from where they have left your website without converting . You can focus your attention on those pages that meet these conditions:


  • Highest bounce rate
  • Higher output percentage
  • Less uptime


 2. Based your actions on evidence: Before making changes to your website, it is vital that you know the behavior of your visitors and their engagement to effectively choose the elements to change or test.

There are many tools such as click maps, mouse activity or scroll maps that show the route of visitors and where they spend the most time. With these tools you can identify if visitors are clicking on calls to action button, if they have missed some important element or if they have clicked somewhere with no link.

3. Carry out AB tests: Establish a hypothesis, and apply changes such as variations in the design, text or typography of the page you are evaluating in two different versions, measure the results, apply the variant that worked best in the test and go on to the following hypothesis in the most complex cases that require a more detailed analysis phase.

 4. Ask your visitors!: Talk to your audience to find out why you are not converting. A good way is to include a survey in the form of a pop-up on your page every time a person intends to leave your page, this will help you to know what you may be doing wrong.

5. Optimize the loading speed of your page: If you do not have a fast loading page, any effort you make to improve your conversion will not be reflected. Users quickly abandon pages that don't load in less than 5 seconds. In Google PageSpeed you can measure the speed of your page.

 

After analyzing your current website, establishing the objectives you want to achieve, defining the hypotheses, carrying out the tests and collecting the results obtained, you can progressively make the adjustments, gradually applying them to your website. 

Remember that websites must be dynamic, and adapt to the constant changes and evolution of the market. At Laably, all our plans include statistics reports that allow you to know how your website is working and detect opportunities, as well as unlimited changes that will allow you to test and explore changes that will lead you to have an efficient and high-converting page.

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