Valen from Laably • December 5, 2022

Do you have an effective website?

If you are planning to create your website or redesign it, it doesn't matter if you want to create it yourself or if you want to pay for it, you must know the basic elements that your website must have, to have an effective website, that's why here are the 8 main elements that you must take into account.

1. Header: is the top part of the website. It is one of the most important elements, it is the first thing the user sees when visiting your site. It should provide the opportunity for navigation and a summary of your brand identity. It is important that you include these elements:

Your brand logo
CTA as the "book" button
Menu with the different links
Social media connections
Languages change

2. Navigation menu: It is one of the essential elements as it helps to explore the content of the page. The easier and faster it can be read, the better user experience and better SEO positioning as it helps search engines tquickly understand the content.

It is recommended that the entire menu is in a single line from 3 to 6 options at most to avoid overwhelming the user.

Use precise and brief words: "Services" instead of "Our services". Use the drop-down menus if you want to delve into a topic.

The navigation menu should always appear on your website except on a landing page, because this is used specifically for conversion.

3. CTA: Call to action is an indispensable element on your website, they are those shortcuts that will lead your visitors to perform the action you want, such as booking, contacting or learning more about a product or service you offer. Keep these points in mind to have an effective CTA:

Concise text: It is recommended to use verbs that call to action such as "Book now" or "Learn more". They must be clear so the person who presses the button knows where they will be redirected.
Location: Some strategic locations are at the end of a text or in the header of the page.
Design: Make sure they have the right size and color so that it stands out and is eye-catching and don't forget that it must be adapted for different devices.

4. Hero section: is the area below the header that complements the first view of the visitor, it can be an image, text or video that captivates and connects, it must be very eye-catching to capture the attention and invite users to continue exploring your website.

At Laably we recommend using videos in this part because it is much more captivating than a static image, it has been shown that users spend 88% more time on a website that has video content than one that does not.

5. Form: Inbound marketing is a key strategy to obtain data from your visitors and start a conversion strategy. Forms can be as long and specific as you like. It can also be used in the form of a pop-up so as not to interrupt the visitors navigation.

6. Favicon: The URL icon is the one that appears in the browser and in the bookmark tab. It helps to have a faster visual connection with the brand.

7. Contact information: Section where relevant data is provided to the visitor such as: address, contact number, social networks or even a map with the location of the hotel. It is usually located at the bottom of the page.

8. Footer: it is the final element of the website, like the header, it must contain useful and clear information. In this part you can include different links such as:

Brand logo
Social media networks
Contact information
Frequent questions
Terms and Conditions
Business address or map

Remember that your website must represent the image of your brand and what you want to achieve, while offering a clear and reliable message to your visitors.

Now that you know the basic elements of a website, are you ready to make your own? At Laably we have professionals who will help you find the best combination between an effective website and the essence of your hotel.

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What is web hosting?

By Valen From Laably • March 22, 2023

To explain what hosting is, I want you to think about your hotel, specifically the physical place where your hotel is located, as well as possibly you are paying rent for this physical space, which is necessary for your hotel to exist, hosting is that rent that you must pay so your website visitors can find you, basically if you do not pay the rent for your hotel you cannot operate, just as if you do not have a hosting, your website will not be visible on the Internet. A hosting is the space where the data that builds your website is stored, and that must be available quickly and efficiently every time a visitor wants to access the site, but the hosting not only serves to host your page, it also protects the data it contains, this safeguards the information on your site in case an error occurs. To measure the size of the space you need, think, for example, about the number of rooms your hotel has, the more guests you expect to visit you, the more rooms you need, the same happens with the hosting, the more visitors you receive on your website, the more storage capacity you require, and what is better than having the option to expand the space of your hotel as you expect to receive more guests, in the same way you can choose a type of hosting that expands as your visits to your website grow.

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By Valen From Laably • March 15, 2023

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By Valen From Laably • January 25, 2023

We have been talking about useful information that you can apply to your website for some time now, and several times we have mentioned the use of Call to Action (CTA). But I haven't told what this resource is about yet. So I am going to tell you what it is, how to use it and why it is important that you include it on your website. A CTA can be an image, text, or button that prompts your website visitors to take an action. The action you want users to take can be of any type, such as making a reservation, filling out a form, requesting information, or getting a coupon. You can use them permanently on your website or in a pop-up, placing them at the beginning, in the middle or at the end of the page, depending on when you think it is convenient for the visitor to perform the action, but be careful! It is not about adding a button that says "Click here", it is necessary that you accompany this element with a marketing strategy and that you take into account these fundamental elements that you cannot omit. 1. Use an eye-catching design: CTAs need to be noticed, we need to get users to look towards the call to action. The CTAs should be large enough to stand out and the colors should contrast with the rest of the page. It is recommended to use buttons that are approximately 200px width by 50px high.