Valen from Laably • November 17, 2022

Have you though in redesign your website?

I want to know if you have thought that this year is a good year to redesign your website. Maybe you have thought about it, but you are still not sure about making the decision. Redesigning your website can help you get more traffic, generate more leads, and improve the user experience. But to maximize the impact of the redesign, factors such as budget, time, SEO and conversion must be taken into account.

To help you be successful with this decision, today I bring you 11 stats that you must take into account when planning the redesign of your website.

1. 80.8% of web designers say that low conversion rate is the main reason for redesigning a website. (Good Firms, 2021)

2. Web designers say that other reasons to redesign a website are a high bounce rate (65.4%), better UX (61.5%), non-responsive design (53.8%) and obsolete design (38.5%). (Good Firms, 2021)

3. According to a study of the top 200 Alexa marketing websites, the average useful life of a website is 2 years and 7 months. (OrbitMedia, 2022)

4. 71% of marketing leaders report that they redesign their websites every one to three years. (Gartner, 2020)

5. In 2021, 79% of user-experience-based businesses—that is, organizations that invest in the experience of people, processes, and technology—had a defined budget dedicated to designing or improving their website. (Forrest, 2021)

6. 31% of consumers think user experience should be a top priority when designing a website. (Top Design Firms, 2021)

7. 42% of people would abandon a website due to poor functionality. (Top Design Firms, 2021)

8. 88.5% of web designers believe that slow load time is one of the main reasons visitors leave a website. (Top Design Firms, 2021)

9. 66% of small business owners said that the main goal of their website in 2022 is market expansion. (Up City, 2022)

10. 60% of marketers and sales specialists say that the most important online marketing goal is lead generation. (Aioma, 2021)

11. Once their websites are up and running, 77% of small business owners expect to spend less than $500 per month on website services and maintenance. (Up City, 2022)

I hope these stats help you to make a decision, and although your website strategy will depend on your specific goals, user experience should be the most important thing when designing your website.

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