Valen from Laably • November 2, 2022
How is your website growing?
How are you doing with the analysis of your metrics? We have already passed the first quarter of 2022, and to make sure we are heading towards our goals for the year, it is very important to measure our results. Remember that what we do not measure, we do not control, and therefore we cannot improve it. There are many tools that help us collect data from users who visit our website, today I want to talk about one in particular, the new Google tool, Google Analytics 4. This is a new Google service that, although it bears the same name as its previous versions, is a new tool with different functionalities when it comes to measuring traffic and interaction on websites. GA4 has the data modeling function, which works with artificial intelligence and its main objective is to fill data gaps where traditional analysis can be blocked by cookie consent rules, blocked JavaScript and a focus on privacy.
Benefits of GA4:
- Based on privacy and thought for the future.
- Use machine learning to improve understanding of the user journey across platforms and devices.
- Improved integrations with Google advertising platforms.
- It has more enhanced features at no cost.
- It allows better measurement of user interaction.
- It allows knowing why certain conversions are not measured, since it has a debugging tool.
- More options for exploration, data analysis and user behaviors.
Facts you have to know:
- Google Analytics 4 is going to replace Universal Analytics. Check: What version do I have?
- On October 1, 2023 the previous version will stop working and the sooner you migrate, the faster you will start collecting data, discovering new features and using them to your advantage.
First steps:
If this is your first time using Google Analytics, create an account and set up a Google Analytics 4 property.
If you already have an account, just sign in, then set up Analytics on your website:
- Go to the section on how to create a property, except if you want to create another account for this website.
- Create a Google Analytics 4 property. For this you need the editor role.
Remember that we must give metrics the importance they deserve, without them we cannot plan or evaluate our results. At Laably, all our plans include monthly statistics reports so you can measure your website traffic and generate strategic actions aligned with your goals.
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