Valen from Laably • October 27, 2022

How to generate traffic to your website?

Having a website is more than a space with information about your hotel, your website also aims to promote your brand, build trust, attract guests and provide a good experience. But this is not achieved if people do not find your website, so here I give you 5 techniques to increase traffic to your website and in consequence you can earn more reservations.

1. Spend time on content:

It is very important to keep the content updated, whether it is with prices, availability, blog posts, articles, news or a new section on your webpage. Generate quality content that is relevant to users, this not only improves your brand image but also increases your relevance in search engines.

2. Use SEO techniques:

Use the optimization of your texts and so that the search engines can find your website and position it in the first recommended places, remember to use the specific keywords of your sector focused on reaching your target audience.

3. Use social networks:

Generate valuable content on social networks and invest in promoting your posts addressed to a specific audience with a call to action, such as signing up for a newsletter or booking through your website.

4. Analyze your audience:

Use tools that allow you to know the traffic of your website, number of visitors, where they come from, which are the most visited pages, you can use tools such as Google Analytics and heat maps, having this knowledge will allow you to build targeted marketing strategies, adjust your action plan and measure your results.

5. Have a responsive website:

Many of your potential customers access your website through their mobile phone, so your web must adapt to smaller formats, because if the visitor does not find a friendly site to navigate, they will quickly leave your site and you will lose a customer.

Remember that a website should be not only aesthetic and functional, but also created to generate more traffic and helps you earn more bookings.

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What is web hosting?

By Valen From Laably • March 22, 2023

To explain what hosting is, I want you to think about your hotel, specifically the physical place where your hotel is located, as well as possibly you are paying rent for this physical space, which is necessary for your hotel to exist, hosting is that rent that you must pay so your website visitors can find you, basically if you do not pay the rent for your hotel you cannot operate, just as if you do not have a hosting, your website will not be visible on the Internet. A hosting is the space where the data that builds your website is stored, and that must be available quickly and efficiently every time a visitor wants to access the site, but the hosting not only serves to host your page, it also protects the data it contains, this safeguards the information on your site in case an error occurs. To measure the size of the space you need, think, for example, about the number of rooms your hotel has, the more guests you expect to visit you, the more rooms you need, the same happens with the hosting, the more visitors you receive on your website, the more storage capacity you require, and what is better than having the option to expand the space of your hotel as you expect to receive more guests, in the same way you can choose a type of hosting that expands as your visits to your website grow.

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By Valen From Laably • March 15, 2023

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By Valen From Laably • January 25, 2023

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