Valen from Laably • January 5, 2023

Improve your SEO with Linkbuilding

Linkbuilding is a search engine optimization (SEO) practice external to the website, which consists of building a network of links that lead to our website from other authority sites.

In other words, Linkbuilding is a way to increase the performance of your website through quality references on other pages.

Ok, but what is this for? The main function of Linkbuilding is to increase the visibility and traffic of a website through organic positioning.

And how is this done? The most basic way is to take advantage of your digital channels such as internal links on the website and from social networks. Other ways is to appear in blogs, reports, news, specialized sites or mentions in the content of influencers.

Link baiting is another way to get incoming links through very provocative titles that generate high curiosity in people. However this "bait title" can lead to a high bounce or abandonment rate as it may not meet the expectations of the people who click and this can lead to penalties.

Well, but let's get practical, how to do good Linkbuilding practices? here are some ideas:

Use an Anchor Text within your page. For example, at Laably, we make personalized websites, you can click on this link to learn more. Indeed, the three links lead to the same page but with a different anchor, it is important that you do not use the same anchor many times because Google can identify it as spam.

Link to other secondary pages and not to home. If we have useful information that goes better with the content of another internal page, it is convenient to link to this page and not to the home page.

Use tools like Google Analytics or Google Search Console. They allow you to analyze your page ranking and see what other pages are linking to your website.

Evaluate the links that lead to your website. Analyze the domain authority of each site, how well it ranks. However, do not limit yourself to this, there are websites with low domain authority that may be interesting to include in your Linkbuilding strategy.

Beware of the 404 error. If this error appears excessively, it generates a bad user experience and Google penalizes your positioning. With Google Search Console you can detect the links that instead of redirecting to your page, are leading to this error.

Don't get obsessed with the ranking! There is a lot of volatility in Google rankings, sometimes Google tests users and that can alter your position. The most important thing is to have good SEO practices in general, it is useless to have a good Linkbuilding strategy if the rest of the SEO fundamentals are not working correctly.

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What is web hosting?

By Valen From Laably • March 22, 2023

To explain what hosting is, I want you to think about your hotel, specifically the physical place where your hotel is located, as well as possibly you are paying rent for this physical space, which is necessary for your hotel to exist, hosting is that rent that you must pay so your website visitors can find you, basically if you do not pay the rent for your hotel you cannot operate, just as if you do not have a hosting, your website will not be visible on the Internet. A hosting is the space where the data that builds your website is stored, and that must be available quickly and efficiently every time a visitor wants to access the site, but the hosting not only serves to host your page, it also protects the data it contains, this safeguards the information on your site in case an error occurs. To measure the size of the space you need, think, for example, about the number of rooms your hotel has, the more guests you expect to visit you, the more rooms you need, the same happens with the hosting, the more visitors you receive on your website, the more storage capacity you require, and what is better than having the option to expand the space of your hotel as you expect to receive more guests, in the same way you can choose a type of hosting that expands as your visits to your website grow.

How to increase your sales with a squeeze page

By Valen From Laably • March 15, 2023

We have talked about the importance of creating databases that allow you to carry out different marketing strategies to capture potential customers. Today I want to talk to you about a strategy that you can apply to your website, and that is the creation of a squeeze page, which is a type of landing page that is used exclusively to capture emails, in order to create a database that allows you to apply inbound marketing strategies to attract potential customers. What you should include in a squeeze page: 1. A call to action or CTA: Have a single button that clearly indicates the action that the user must take to get what they want. Like "I want the coupon" or "I want to subscribe". 2. Write an attractive text: The introductory text must be interesting and concise, it must offer a promise that is attractive enough for users to be willing to deliver their data. 3. Use images or colors that stand out: Use visual elements that stand out from the content of your page, this will make your page visitors stop at your squeeze page. 4. Implement A/B tests: Test your squeeze page to improve your conversions, vary elements to see what your audience likes the most. Example such as a pop-up:

What you need to know about a Call to Action

By Valen From Laably • January 25, 2023

We have been talking about useful information that you can apply to your website for some time now, and several times we have mentioned the use of Call to Action (CTA). But I haven't told what this resource is about yet. So I am going to tell you what it is, how to use it and why it is important that you include it on your website. A CTA can be an image, text, or button that prompts your website visitors to take an action. The action you want users to take can be of any type, such as making a reservation, filling out a form, requesting information, or getting a coupon. You can use them permanently on your website or in a pop-up, placing them at the beginning, in the middle or at the end of the page, depending on when you think it is convenient for the visitor to perform the action, but be careful! It is not about adding a button that says "Click here", it is necessary that you accompany this element with a marketing strategy and that you take into account these fundamental elements that you cannot omit. 1. Use an eye-catching design: CTAs need to be noticed, we need to get users to look towards the call to action. The CTAs should be large enough to stand out and the colors should contrast with the rest of the page. It is recommended to use buttons that are approximately 200px width by 50px high.