Valen from Laably • January 18, 2023

How to increase your bookings through digital actions

Do you know that the best way to increase the number of reservations for your hotel is through direct sales, that is, through your website?

Direct bookings, in addition to being free of commissions, allow you to have complete control of the relationship with the client, which in turn allows you to implement different digital marketing strategies that will lead you to optimize and improve sales.

To implement a digital marketing strategy, the first thing you must do is understand who your target audience is and how they behave when it comes to finding a hotel, then you must set achievable goals and define how you are going to achieve them.

Here are 5 examples of digital actions that you can implement to get more direct bookings:

1. Optimize your website

Create the best browsing experience for the user. Not investing in an optimized website designed for the user means that many sales are lost. To ensure you have an optimized website make sure you have:



  • A responsive website with a friendly design.
  • Have an easy to use reservation system.
  • Optimize your page for SEO.
  • Include calls to action or CTA (Buttons or Banners) that are striking and clear.
  • Use Pop-Up forms to encourage conversion and increase the list of subscribers.


2. Use email marketing strategies

Surely you already have a customer database or have started to get subscribers on your website through forms, if you still do not know how to take advantage of this database, start designing marketing campaigns through email where you promote offers, events, special dates or send a special discount to your customers to invite them to return.

3. Retain your customers with automatic emails

It is more profitable to get a user who has visited your hotel to stay there again and in turn recommend your hotel, allowing you to earn more reservations, than to get a user from scratch. For this reason, having a loyalty strategy is very important. Having automatic emails that accompany the guest's journey will improve the user experience. Some examples you can use are:

  • Create a welcome email, which is sent after check in.
  • Send a thank you email after the stay and request a review of the experience.
  • Follow up with customers who have stayed several times at your hotel and offer them a special promotion.
  • Make special campaigns for anniversaries, birthdays, among others.

4. Work with micro influencers

Find micro influencers specialized in travel that fit your target audience and invite them to stay at your hotel. Don't look so much at the number of followers or the reach they have, focus on the interactions they manage to have with their followers. This will give you visibility on social networks, you can also create a promotional code for the followers of this influencer who stay at your hotel.

5. Create paid social media campaigns

Making ads on Facebook and other social networks will help you generate quality traffic to your website, always remember to segment your target audience, giving visibility to your offers or implementing retargeting so as not to lose users who do not complete the reservation on their visit for your website.

I hope these actions help you increase your sales. You can start where you feel most comfortable and move forward little by little in your digital marketing strategy. It is a matter of planning and including a digital strategy in your objectives.

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